Guides & How-Tos
Practical, no-fluff explainers on links, tracking, developer tooling, and media — written to help you use the right tool the right way.
301 vs 302 vs 307 Redirects: Which One Your Short Links Should Use
A practical guide to HTTP redirects for short links. Learn the real difference between 301, 302, 307, and 308 redirects, how they affect SEO and caching, and which to use for marketing campaigns.
How JSON Web Tokens (JWT) Work — and How to Read One Safely
Understand JWT structure (header, payload, signature), how signing and verification work, common security mistakes, and how to safely decode a token to inspect its claims without exposing secrets.
UTM Parameters Done Right: A Naming Convention That Keeps Attribution Clean
Learn what each UTM parameter means, why inconsistent naming destroys your analytics, and a practical lowercase naming convention for source, medium, campaign, term, and content that keeps reporting tidy.
WebP vs JPEG vs PNG: Choosing the Right Image Format for the Web
A practical comparison of WebP, JPEG, and PNG: how lossy and lossless compression differ, when transparency and sharp edges matter, and how to pick the format that keeps pages fast without visible quality loss.